Why should
students choose yours?
Higher education marketing focuses more on the institution than its programmes. With finite resources and hundreds of programmes, this is hardly surprising.
But with competition becoming ever more intense, it’s important that your programmes stand out in a crowded field. Why should students choose your programme, not one of the many others available?
This is the question I set out to answer for my university clients. After years marketing everything from cars to fast moving consumer goods, I now work with university directors of marketing and academics to maximise the distinctiveness and potential of their degree portfolios.
Developing stronger more competitive propositions. Resurrecting the weak where possible. Identifying opportunities for the new. Sometimes renaming, but always with the objective of leapfrogging competition to ensure my clients’ programmes make the student’s shortlist.
