• University defines required outcomes, inc. volumes and qualitative KPIs

• Provides subject HESA data for every UK university at programme level, including student provenance, local, regional and international

• Conversion levels, enrolments and revenues by programme, current key competitors and international recruitment strategy

• 20/80 analysis showing most and least successful programmes/variants. Which are recruiting, which are not?

• Identify the most successful players in each market, wherever they are on the rankings spectrum. Analyse the reasons for their success

• Entry requirements? Do they offer integrated work placements or internships? Who has the most powerful employability proposition? Multiple start dates? Is London/proximity to London a likely success factor? How do they overcome RG/QS prestige ranking challenge?

• Are PGT programmes titles pre-fixed International? Pricing/bursaries?

• Degree content relevance/originality? New programme innovation? Does choice of electives allow personalisation? Industry involvement?

• Subject presentations: plain English? Benefit-led? Persuasive pitch?

• Lessons learned: which should you adopt?

• How can you go beyond?

Develop a 360° portfolio invigoration plan, designed to leapfrog current leaders, not merely achieve top parity.

• Encompassing programme names and structure including choice of electives to allow personalisation where merited

• Offer choice of start dates where choice is shown to work

• Introduce new to sector degree subjects suggested by industry horizon scannning

• Feature strong employability propositions across both UG and PGT

• Delete weak programmes to focus resources on high potentials

• Tailor PGT programmes specifically to international students in subjects where they are dominant – names, content, placements

• Price at a moderate premium against mid-ranking competitors, not Russell Group hyper-premiums. Tariff match.

• Focus on core group of growth international markets – UG and PGT where QS sensitivity is low, and potential is already being exploited by other mid-rankers

• Rewrite programme introductions to be student-benefit led, values-infused.