University brand reputation may be the most critical factor in students’ minds, but they will then turn their attention to comparing programmes from their short-listed universities.
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Universities are spending more than £1,000,000,000 every year on highly local campaigns with a too little, too late focus on teenagers
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The news today from UCAS that over a third of students in England, Wales & Northern Ireland received an unconditional offer in the last cycle reminds us how many universities are scraping the bottom of the barrel in terms of desperation tactics.
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More than 20% of British Universities are slowly dying. They are post-92 institutions who have seen their recruitment numbers fall every year since 2011.
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The transaction between prospective students and universities has always been unlike that of any other buyer/seller. Students chose their preferred universities and then universities chose the students they wanted…
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A seriously depressing article appeared in the Sunday Times on how a number of British universities are resorting to desperation tactics in order to attract the brightest students. This in a year when the number of student applicants is down to its lowest level in a decade.
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In order to facilitate its entry into the Russell Group back in 2012, the University of Exeter needed its very own Medical School. It was just one of several factors that precipitated the end of the Peninsula School of Medicine & Dentistry, a joint venture with Plymouth.....
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