The truth is that their decline is completely reversible - because contrary to what the doom-mongers allege, the factors causing it are entirely within their control. Here are five steps which many other post-92 universities have taken with great success.
Read MoreMore than 20% of British Universities are slowly dying. They are post-92 institutions who have seen their recruitment numbers fall every year since 2011.
Read MoreThe transaction between prospective students and universities has always been unlike that of any other buyer/seller. Students chose their preferred universities and then universities chose the students they wanted…
Read MoreA seriously depressing article appeared in the Sunday Times on how a number of British universities are resorting to desperation tactics in order to attract the brightest students. This in a year when the number of student applicants is down to its lowest level in a decade.
Read More‘I want you to know, David, that I am very comfortable with the word ‘brand’.
So spoke Steve Smith, now Sir Steve of course, within weeks of me joining the University of Exeter as Head of Marketing back in the summer of 2011. Why did Steve want to reassure me on this?
Read MoreIt’s been coming for a while. The HEA. Higher Education Armageddon. Forecasters have been saying for years that the UK has far too many universities but growth in student numbers fuelled their survival, and the doom-mongers slunk back into their holes.
Read MoreIn order to facilitate its entry into the Russell Group back in 2012, the University of Exeter needed its very own Medical School. It was just one of several factors that precipitated the end of the Peninsula School of Medicine & Dentistry, a joint venture with Plymouth.....
Read MoreEvery university in the UK seems to be playing the rankings game. You see risible claims such as ‘Top Ten Modern University for Student Experience’, ‘Top 10 University under 50 years old, and ‘Top Five Green University’ as voted by student vegans (I made the last bit up).’
Read MoreThe typical university International Office has a multitude of responsibilities. From partnerships to study abroad programmes, from summer schools to student recruitment...
Read MoreIt is well-known that Jaguar Land Rover is one of the UK’s most successful companies. Rescued in 2008 from the clutches of Ford - infamous for launching a new ‘Jaguar’ on a Mondeo powertrain....
Read MoreI was working at Saatchi & Saatchi in the early 1980’s, when the agency was working hand in glove with the Conservative Party. Not that I ever had anything to do with them, being a founder member of the short-lived SDP. The ad below was one of the most famous produced during the 1983 General Election. Written by the then creative director, Jeremy Sinclair...
Read MoreThe Conservative manifesto is about to be published. And one of the commitments we now know is going to be renewed is the pledge to cut net migration to the ‘tens of thousands’. This despite the historic failure to get anywhere near 100,000...
Read MoreOne thing I have learned in many years in marketing and advertising, is that young people are seriously conservative when it comes to big decisions. In the 1990's I used to be responsible for Ford's advertising across Europe, while working at Ogilvy and Mather...
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